Hybrid Skincare Primers

Skincare that works and makes your makeup look last all day long… win, win! Whether you are looking to increase hydration, reduce hyperpigmentation, prevent breakouts, or protect from pollutants, these primers do it all. Multitasking has never looked better.

Lit-From-Within Skin

  • Tints provide minimal coverage to help you achieve the look of an overall even complexion, while still letting your actual skin show through, making them the perfect choice for your everyday routine.
  • They can range from BB Creams and tinted moisturizers to light coverage foundations.
  • Because skin tints already provide us with a natural finish, we are going to want to stray away from using a makeup sponge.
  • Instead, work in light layers with your hands or a foundation brush to get the most coverage without wasting any product.
  • For any stubborn blemishes, gently pat on a touch of concealer using your finger or a small brush.
  • If your skin type is more dry, use a hydrating setting spray to lock in moisture.
  • If you are leaning towards the oily side, tap on a light layer of translucent setting powder face powder to keep your skin glowy, not greasy.

Sun-Kissed Bronzer

Cream bronzers are the perfect way to effortlessly blend natural-looking color for an all-over, sun-kissed look, regardless of skin tone. Where you put it will depend on your face shape. Blending into the hollows of the cheeks will give a more contoured look, while placing bronzer higher on the cheekbones will give a more lifted look - the choice is yours. With our selection of matt, satin, and dewy finish cream bronzers, the post-vacation glow is yours to customize.

Pinched Cheeks

Blush adds a natural flush of color to your complexion. Don’t forget that a little goes a long way, so it is especially important that you work in thin layers. It is a lot easier to build up its intensity than it is to take away (some of us had to learn this the hard way). With a light hand and a blush brush, flash a smile and apply either a cream blush (more suitable for dry skin) or a powder blush (best for oily skin) on top of the apples of your cheeks and slightly blend backwards.

Highlighter Sticks

  • The easiest way to apply your highlighter. Simply swipe, blend, and go!
  • Stick formulas are travel-friendly, come in all your favorite finishes, and do not require an additional beauty tool to apply.
  • Check out options with skincare ingredients, like hyaluronic acid or maraca oil, for extra hydrating and plumping benefits.
  • To amp up the fresh, glassy look, we recommend using a highlighter with a dewy finish.

Defined Lashes

  • Selecting a mascara comes down to your lash goals, and we have a just-right pick for every priority.
  • For when you want thick and defined lashes, our volumizing mascaras will boost your look in a big way with buildable formulas that add shape, fast-acting solutions with fierce appeal, and more.
  • Take your lashes to new heights with our lengthening mascaras that offer long-lasting lift, while our instant extension options create a professional-looking fanned-out finish.
  • And when you want defined lashes that offer the best of both worlds, look to our double-ended mascaras. They feature a two-sided brush and allow you to enhance drama or elongate based on what you are feeling that day.

Soft Brows

  • Creating soft brows is a breeze with the right tools by your side.
  • Start by brushing stray hairs upward with a Poole or brow brush and then fill in gaps with a brow pencil.
  • Short consistent strokes are crucial to achieving a natural finish, and our powerful pencils offer plenty of support.
  • Our oil-infused solutions allow for seamless building and blending, while our waterproof picks feature an extra fine tip for maximum precision.
  • Next, lock your look in place with a brow gel.
  • Enjoy stay-put shaping action with our fiber gels or give your soft brows more radiance with our tinted mousse formulas.

Blush Lips

Add some life back to dull lips that will last from drinks through dessert. Lightly dab your favorite lip stain from the center of your lips toward the edges for a kiss-proof flush of color. Go for a "your lips, but better" shade or even a classic red for that just-bitten pop of color!

Luscious Lips

Hydrated lips are key to an ethereal glow. Shine subtly with a lip balm or lip oil, or shine brightly with a lip gloss. They will help your lips feel and look good all day long so you can kiss dull, dry lips goodbye.

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